Language Nerds: this is what we are at iWL!

Brian Palmer, Cody Broderick and our nerdy model. Looking good!

Ladies, gentlemen, it is about time we come clean. Yes, there comes a time when you just cannot deny your own nature anymore, and one has to admit what one is. And this is it.

We, the people at inWhatlanguage, are language nerds.

We love languages so much! We are so passionate about them that we pretty much live for them, we work with them, and we help others deal with them. Languages are in our everyday conversations, language jokes are our idea of sidesplitting comedy, and whenever we read or listen to a translation, our eyes are trained to check for quality and find typos at lightning speed. Nerdiness to the max.

We are language nerds – and we are so proud of it that we have created a whole website about the concept. Check it out: http://www.translationnerds.com/

Is that awesome or what?

A staff member at the conference
who couldn't resist the nerdy appeal!

Furthermore, language nerdiness is infectious! Last week, the iWL team brought the “Language Nerds” theme to a local networking event organized by the Utah Technology Council –an open house where they invited all of their members, about 400 people-, and guess what: people loved it!

“We had a small stand at the conference, we got a mannequin and dressed him up as an awesome nerd, with glasses and one of our T-shirt (Language Nerds, with the motto ‘talk nerdy to me’). We were also wearing the outfit, and giving out ‘nerd’ candy,” explains iWL CEO Cody Broderick.

David Kasteler and Cody Broderick, nerding out :)

The ‘nerdy’ bug didn’t take long to spread. “It was a fun conference,” says Broderick. “The idea was to have people walking by the booth and stopping to learn what we were on about – to grab their attention. There were other translation agencies, but they were kind of boring and non-descript in comparison. Our goal was to make people remember us, and it seems like it is working.”

The team took pictures with some of the attendants to the conference.

“The ‘nerd’ theme is good. People perceive ‘nerds’ as smart yet funny individuals, and it is definitely a good way to attract the audience, have them ask questions, laugh, break the ice, make them comfortable.”

And it just happens to suit the team so well. I mean, look at those pictures. Don’t they look just... Nerdorable?