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| Photo from FIFA.com. |
The eyes of the whole world are set on
Brazil, since the soccer World Cup has finally started!
For inWhatLanguage, Brazil is not just one
of the most beautiful countries in the world – it also holds important ties to
our translation agency, both personal and business-related. Some months ago,
iWL CEO Cody Broderick had the chance to go there on a trade mission with the
Utah Governor’s Office of Economic Development to promote Utah, along with
approximately 30 other people from different industries of the state. This
helped Broderick develop some very interesting new business relations and
discover a world of opportunities.
We also are proud to offer top-quality
Portuguese translation services, highly localized and for very affordable
prices, and best of all, with all the perks that come from working with a
family-structured company like ours.
But that is not all: the World Cup is also
a very special occasion for iWL! As we have informed you some months back, one
of our most important clients is… FIFA, the international governing body of
association football(soccer), futsal and beach soccer! It feels like yesterday, but it was in fact
last Autumn when we started translating its materials into 10+ languages in
preparation for the upcoming World Cup. Now, the big championship is here, and
we cannot help but feel proud. We contributed to its communication campaigns by
making them comprehensible for the whole world!
Once again, our dear
iWL linguist demonstrated their talent and translating skills as they gave
their all to a project that was not only overwhelming in size, but also in
content. Football, or soccer, is not only a sport: it is a whole world of its
own, and it has a very specific “dialect” in each and every one of the
languages our linguist had to work with. Football terminology is no walk in the
park, and in order to do it right, each linguist had to have a heavy base of
knowledge –which doesn’t mean that they didn’t learn anything new on the way!
Just to illustrate what I’m trying to say, here is an actual Glossary ofFootball Words and Expressions taken from UsingEnglish.com.
But now we are finally reaping the rewards.
All that effort was worth it, and now we can all enjoy the emotion of the games
with the satisfaction of having been part of it by doing what we love and do
best: translation.
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