Summer is the time for vacation, and now
that the World Cup is over, we all want to take a break for a little while and
take things easy. That doesn’t mean that your site has to remain idle, though:
summer is a great time to think about going global with your business and
translating your website in order to enter new markets. And the best thing is
that you can take it easy and relax while doing it: just leave everything to
us!
If you go on a vacation to a foreign land
where they speak a language different from yours, you will clearly understand
how important it is to translate your website and marketing materials if you
want to expand your business to other countries. Imagine that you enter a shop
looking for a very specific item that you absolutely need, but cannot find it
by yourself. You request help, and an assistant comes to you.
If this assistant doesn't speak a word of
English, or of any language you feel comfortable with, chances are that you
won’t be able to convey what exactly you are looking for. The result will be a
failed sale for the shop, as well as a disappointed customer. You will get out
of the shop feeling frustrated and annoyed, and you will not be entering that
store again any time soon.
If this assistant speaks your language
poorly, the probable result will be a very tiresome, broken half-conversation
that may or may not end in the desired purchase: you might get out of the shop
with the item you wanted, but it will be a very basic acquisition since, after
all the effort of trying to explain yourself and understand the other, you just
do not want to spend any more time than necessary looking for better offers or
extras.
If this assistant speaks your language
fluently, you will feel at home in the shop. You will be able to explain
exactly what you need and what you are willing to pay for it, your quality
standards and any other requirement you may have. The assistant will be able to
respond efficiently to your wishes, and may even throw in some extra items that
could be of interest to you, making the whole experience much more satisfying
and useful in the long term. You will get out of the shop feeling satisfied,
with a high-quality product that you needed, and you will probably want to go
back to that shop for your future needs.
This last case is the same with a properly
translated website. A website is a display case of what you offer, and you want
to make sure that your target audience can understand it comfortably and feel
“at home” while browsing it. It increases your chances of increasing sales a
hundred-fold, and even more so if you make sure that the agency you hire for it
is reliable and experienced.
So all in all, this is our recommendation
for a relaxed, yet productive summer: leave things in inWhatLanguage’s hands,
and enjoy your vacation while we make sure that your website is fit and ready
for new markets abroad. Happy summer season!
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