In the interest of simplicity and better interaction with our team members, inWhatLanguage has revamped its whole website. Now it is faster, more efficient and easier to navigate – and results show that the effort was not in vain!
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| Cody Broderick, iWL CEO |
inWhatLanguage
is a young and dynamic company, and as such, it does enjoy a good makeover
every now and then! This summer, the company has upgraded its entire website,
as you will soon notice if you go to its URL, www.inwhatlanguage.com. It is simple, clear and fun to read – really!
“Our newwebsite is built for speed and for efficiency for our potential clients,”
explains inWhatLanguage CEO Cody Broderick. “Our previous website was designed
well, it was very pretty, but it didn’t help our clients do what they needed to
do quickly, it wasn’t intuitive enough.”
Reports
from Google Analytics showed that users would hardly navigate through iWL’s
previous website: they would often get distracted, or confused, and just leave
without exploring its full potential. “We want people to see that now the site
is very easy to navigate. We want them to engage with us, to request
information whenever they want,” iWL CEO adds.
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| Simple and efficient: our new website! |
Hence, one
of the most powerful new tools added to the new website is: instant chat. From
now on, users and potential clients that have questions don’t need to look for
the answers by themselves: they can just easily write them in our chat box and
receive an instant reply from one of our team members.
So far,
results have been extremely positive, according to Cody
Broderick: “We only have around twenty days worth of accumulated data, but we
can already see that people stay on the site three times longer, that we are
getting more quote requests”. However, this is not even close to iWL’s real
aspirations for the new site: “We want to add a lot of more content about the
services that we provide –there are so many services that we provide that are
not even listed on the website!” Cody smiles. “Also we plan to attach case
studies, screenshots, more testimonials, samples of our work and URLs of sites
we have translated. We want to let our clients know that we truly are the
experts in accurate, high-quality translation and localization services.”
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| The latest inWhatLanguage Cares initiative: the iWL team visited "Caramelito", an 18-month-old girl with heart and breathing problems, and brought with them a trolley-full of goodies to help her family. |
“We love
languages, and we love people”, says iWL’s new website - and with the new
design, this statement rings truer than ever. Not only does it make
communication between users and iWL employees much easier, but it also brings a
very special part of iWL into the spotlight: inWhatLanguage Cares. The
translation agency’s program aimed at helping people in need through different
monthly campaigns has been gaining size and importance, and now it is time to
give it its proper place on the new website, says Broderick.
“iWL Cares
is a big part of our culture. It is pretty much the reason why we want the
company to grow: in order to push these philanthropic ideas further. For now,
the project has been active for only four months, but it is going to get
bigger. We are going to raise more awareness and organize more and larger
events. We will be talking about it more on our blog and our website, where we
will be showcasing a new initiative every month. And we will also show this
commitment in our brand, because we are not only a translation services company.
We offer awesome translation services, yes, but we are also deeply engaged in
making people’s lives better.”
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